Brand and Identity
Created a new brand and identity for a 30-year old professional consulting association. Developed and implemented a comprehensive marketing strategy that included a website redesign, content development, public relations, advertising, and collateral design.
Success measures: Increased membership and a higher volume of client leads.
Web Marketing
Development of a multi-site web solution for the bioinformatics software development division of a major international publishing firm. Surveyed internal staff and clients to identify and prioritize the feature set. Led team in the design and implementation of an Interwoven based, content-rich, e-commerce website that is now over 40,000 pages in size.
Success measures: Industry leading website that generates significant revenue.
Campaign Strategy
Conceived and executed a winning campaign for a political candidate. Formulated platform based on issues and strategy for winning votes. Produced marketing materials and authored campaign speeches.
Success measures: Unseated an incumbent and won by a landslide.
Web Strategy
Designed a winning web strategy for a multi-brand company in the staffing/professional services industry using extensive knowledge of the market and flexible technologies. Solution supported three brand-specific websites and enable the company's field sales organization to remotely publish jobs and local recruitment events.
Success measures: Cost-effective marketing and improved productivity.
Sales Lead Generation
Developed sales process for an innovative design agency. Crafted sales presentations and templates, wrote boilerplate components for proposals, and created a library of materials to be used in sales kits. Configured CRM system and instituted a sales calling procedure.
Success measures: Faster response to RFPs and higher quality sales proposals.
Intranet and Internal Communications
Driving force behind the first corporate intranet in the global staffing industry. Developed international corporate communications system that included over 140 department and project websites including customer-specific sites and sales management tools. Wrote and delivered internal and external presentations, training classes, and workshop sessions.
Success measures: Consistent, cost-effective international communications.
Market Analysis
Conducted market and industry research to identify significant trends and recommend product development opportunities. Established a business case to support new initiatives. Performed industry wide competitive intelligence, analyzed and consolidated data, and produced executive-level reports. Conducted market analysis including employment, demographic, GIS, and lifestyle studies in order to select prime locations for branch offices and to target marketing efforts to customers and recruits.
Success measures: Rational, cost-effective marketing support for a global merger.
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