KCS: Internet and Interactive

INTERNET & INTERACTIVE
MARKETING & PR

After only five months of working with Kennedy Consulting Services, our Internet orders increased by 121%. Kennedy sure gives young companies a head start!

—Lucy Lichauco ,
Buds & Botanica

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	Advantage Resourcing When Radia Holdings global portfolio of staffing businesses was consolidated under one brand, the new company was instantly propelled to the top 1% of staffing companies worldwide. Using a QuantumArt content management system, KCS integrated content and function from the former websites, and published new material in both English and Japanese. The site includes a Learning Center with course catalog, and is in the process of integration the job search application. Welcome to Hire Thinking.
	Lucile Packard Children's Hospital at Stanford This world-class provider of medical care and treatment for infants and children had an extensive network of clinics, specialties, and centers for excellence. Working with the team from Nimbus Design and Packard's internal IT staff, Kennedy managed the process of creating a new design and information architecture. The complex content structure is now easily navigated by the visitor, while the design remains soothing and inviting for patients.
	The Perfect Puree of Napa Valley The Perfect Puree of Napa Valley makes three lines of fruit purees, targeted to food service, the beverage industry, and the consumer. As the technology affiliate for WWhite Design, KCS integrated a number of disparate back-end applications, resulting in a streamlined view of web sales and transactions. Created new navigation across three websites, and enabled e-mail announcement sign-ups.
	Zultys Technologies Zultys required a completely new website that would reflect its fresh new brand, promote additions to its product line, better organize its library of technical content. The project included integration of a Flash module, shooting custom product photography, and content development. Precise meta-tagging and carefully selected keywords led to natural optimization and excellent search engine rankings. To better track performance and popularity, website analytics were adopted to measure traffic and identify its sources.

	Tame Your TOT™ (Terrible Office Tyrant) KCS developed a website for workplace expert and Tame Your TOT™ author Lynn Taylor, who advises employees on better ways to handle childish behavior among difficult bosses, called TOTs (Terrible Office Tyrants™). The site includes a unique, customized design that incorporates original illustrations from the book. It became the focal point for a number of social/interactive applications that drive reader engagement, and it provides background information to the media in support of a national book promotion tour.

	Symyx Technologies (Formerly Elsevier MDL) Winner of a WebAward for excellence in website design. Kennedy, as a Nimbus Design affiliate, managed the Elsevier MDL website project for over five years. The project started with a 2003 design and continued with ongoing enhancements and multiple design updatse. With the company's 2007 acquisition by Symyx Technologies, a completely new design was adopted to merge two corporate websites, apply new branding, and develop a new web presence designed to reach the company's scientific customers. Website technologies include Interwoven Team Site content management, e-commerce, Oracle database, CRM integration, product promotions, Flash animation, and numerous technical improvements to support a growing customer base.

	Accretive Solutions The consolidation and rebranding of several regional staffing firms resulted in the launch of Accretive Solutions, a new national brand that required an outstanding website to showcase its consulting and executive search service lines. Kennedy managed the web project through all stages of the development life cycle, working with Nimbus Design. The work included UI design, content development, and custom programming for the QP7 CMS. The site also incorporated a new marketing strategy and brand rollout.

	PATCA Web Marketing PATCA, the leading professional association for independent consultants, hired KCS to create a Marketing strategy that included rebranding and repositioning the association to attract new members and clients and generate project leads. Kennedy's strategy called for a new website that would become the foundation for all of its other marketing initiatives. Since its launch, website visits are steadily rising, and project referrals are up a whopping 425%! Additional projects include email marketing and social media campaigns.

	Friday Norwitt Group Website The Friday Norwitt Group specializes in sourcing and placing technical, accounting, and business development professionals. The company needed a simple, yet elegant website that would introduce the new company, establish its brand, and communicate its values - dedicated personal service, incomparable collaboration, green business practices, and a San Francisco market. The result is a perfect pairing of style and content!

	Eimex Website Design & Content Eimex, a Bay Area professional services firm specializing in the development of powerful solutions in lasers and optics, sought an inexpensive upgrade to its website design and a total rewrite of its marketing content. To reflect the company's expansion, material was produced to reflect the new solutions offered by a growing team of expert engineers. The result - increased website traffic and improved professional credibilty for Eimex.

	Union City 50th Anniversary A local nonprofit was formed to organize a year of celebrations for the City's 50th anniversary. Kennedy developed the website with public communications as its core objective. The site features meeting and event listings, sponsorship recognition and development, online ticket sales, and incentives to motivate volunteers. The project included design, development, content writing, and ongoing maintenance. Additional projects included email marketing and social media.

	Adecco International Website Developed and managed the Adecco.com international corporate website during a four-year period of rapid growth. Implemented an Investor Relations site, incorporated a global online database of over 1000 offices in 42 countries, and developed a strategy to provide an "umbrella" for a network of local-language websites around the world. Designed online annual reports. Wrote and edited content, including CEO communications.

	AdeccoNet - Corporate Intranet Created the first global intranet in the staffing business for the world's largest employment services firm. Developed internal websites in 12 countries, publishing content in 10 different languages. Maintained a consistent design and identity through the use of database-driven templates and a network of web servers. Led a global development team that included marketers, technologists, operations staff and sales executives. Mini-sites included operations, finance, HR, sales, corporate, country-level, marketing, and more.

	Cirgon Holiday Mini-Site Cirgon needed a visual redesign of its website in order to quickly establish a more professional presence on the web and to capture sales of one of 2006's top consumer electronic holiday gifts, the digital photo frame. A new interface was designed and wrapped around exisiting content to give the site a fresh new look and audience appeal. The results: a measurable increase in website traffic and a complete sellout of holiday inventory.

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